a mediocre dreamer

Jennifer Appel began her professional career as a clinical psychologist. Though geared toward academics, the culinary arts were also in her blood. She fondly remembers her mother and grandmothers creating a variety of masterpieces in the family's kitchen. At the end of a long workday, Jennifer would come home and unwind by cooking, and by baking special desserts. Before long, her hobby became her passion. Intrigued by the food industry, Jennifer decided to switch careers and go full-time into the bakery business. In July 1996, she opened Magnolia Bakery in New York City's Greenwich Village, where she and her business partner sold cookies, pies, mini- cheesecakes and other delectable treats.

"Buttercup Bake Shop® is a place to walk into and feel deliciously overwhelmed by display cases filled with cupcakes in every color of the rainbow, counters crowded with classic American layer cakes, and 'just like Grandma’s' muffins, buns, cookies, bars and squares."

"Customers tell me they feel embraced by childhood memories of their neighborhood bake shop. These classic desserts are satisfying the midtown neighborhood folk as well as the most prestigious of clients."

"Bloomingdale’s, Saks Fifth Avenue, Bergdorf Goodman, Tiffany’s, New York Magazine, Entertainment Weekly, Miramax Films, DreamWorks, the Late Show with David Letterman and many Broadway theaters, among others, have all been celebrating their special occasions with these delightfully delicious cakes and cupcakes."

"With information moving at the speed of light, Buttercup Bake Shop lets you slow down and wile away an afternoon sipping your favorite beverage and enjoying some delectable, nostalgic treats that spell comfort and love."

~ Jennifer Appel , from The Buttercup Bake Shop Cookbook